THE STORY BEHIND THE ART
Hello! I'm Aashi
AASHI CUSTOM started in the bedroom of Ashida an architect by profession and an artist by passion, based in Dubai.Back in 2023, what began as a simple experiment in sneaker painting soon evolved into a full-time creative journey. From customizing sneakers to crafting one of a kind wearable art, every design reflects the balance between structure and imagination.At AASHI CUSTOM, we believe fashion is a form of self expression. By merging art, architecture, and individuality, we aim to empower people to wear their stories and stand out in a world driven by mass production.
MY JOURNEY
A journey Shaped by colors, passion and sneakers
AASHI CUSTOM began in the cozy bedroom of Aashida an architect by profession and an artist by passion, based in Dubai. What started in 2023 as a small experiment in sneaker painting quickly blossomed into a full fledged creative journey. Every stroke of paint and every design reflected a vision to turn ordinary footwear into extraordinary expressions of individuality. From those first hand-painted sneakers to bespoke wearable art, AASHI CUSTOM grew from a personal passion to a brand that blends art, architecture, and self-expression. We believe every pair tells a story your story. In a world shaped by mass production, we stand for creativity, craftsmanship, and confidence empowering you to wear your imagination and walk your journey with pride.
WHY AASHI CUSTOM ?
Your vision, your style, your shoes
At AASHI CUSTOM we believe shoes should be more than just footwear they should be an expression of your individuality. That’s why we offer complete customization, giving you the freedom to choose colors, patterns, names, and designs that reflect your personality. Every pair is crafted with premium materials to ensure style, comfort, and durability that lasts. Based in the UAE, we bring together modern trends with local culture, creating designs that perfectly suit your lifestyle. Whether it’s for daily wear, a special occasion, or a one of a kind gift, AashiCustom is here to make every step unique. With our customer first approach, we work closel
